Hesleden is a research practice specialising in corporate reputation from a management, organisational and functional perspective. Our purpose is twofold: to help businesses organise to influence corporate reputation in the pursuit of value; and to help Corporate Affairs become a world-class, high performing function.
Our research partners are Fortune and FTSE 50 or European equivalent companies.
INTERVIEWS
Every year we interview Chairmen, Independent Directors, CEOs, CFOs, Divisional Business and Functional Leaders including Directors responsible for Strategy, Risk and Corporate Affairs and General Counsel in major global, regional and national corporations.
Our interviews are designed to deliver value at several levels.
The process prompts leadership thought and debate on reputation:
- Definition, language
- Explicit or intentional contribution to the business
- As a primary or secondary risk
- Contribution to oversight and management
- Contribution to intelligence and data
- The role of Corporate Affairs
Interviews stimulate debate within Corporate Affairs, on:
- Mission, role, scope and model
- Resource and capabilities
- Data and intelligence, metrics and indicators
- Partnerships, collaborations and new ways of working