Hesleden is a research practice specialising in corporate reputation from a management, organisational and functional perspective. Our purpose is twofold: to help businesses organise to influence corporate reputation in the pursuit of value; and to help Corporate Affairs become a world-class, high performing function.
Our research partners are Fortune and FTSE 50 or European equivalent companies.
COMPANIES INTERVIEWED 2008-2010
"I think that reputation risk is the greatest risk companies carry" - Philip K. Asherman, President and CEO, CB&I
- 3i
- 3M*
- Air Products
- Alva**
- Anglo American/Smiths Group*
- Astra Zeneca
- BAE Systems
- Balfour Beatty*
- Barclays
- BBC
- BG
- Blackstone
- Boeing
- BNP Paribas
- BT
- Cabinet Office
- Camelot
- Capital One
- CB&I*
- Coca Cola
- Credit Suisse
- Deutsche Bank*
- Diageo
- Echo**
- Entergy
- Evolve24**
- FedEx
- Ford
- Freshfields Bruckhaus Deringer
- Friends Provident
- Gatehouse Partners**
- GE
- GSK
- Haemonetics
- HSBC
- Humana Inc.*
- Hydro*
- IBM
- Johnson & Johnson
- Kantar Media**
- KD Paine**
- Kingfisher
- Korn Ferry/International*
- Lagardère SCA*
- Legal & General*
- Logica
- Maplecroft**
- Marks & Spencer
- Marsh
- MasterCard
- McDonalds
- MeaningMine**
- National Grid
- Nationwide
- Nestle*
- Nike
- Norske Skog*
- Novartis*
- O2
- OFT
- Owens Corning*
- Oxfam
- P&G
- Pfizer
- ProSieben SAT 1 AG*
- Radian 6**
- Reed Elsevier
- Reputation Institute**
- Reuters
- Rockwell Automation
- Royal Bank of Scotland
- Royal Dutch Shell
- Royal Mail
- Standard Chartered
- Symantec
- Syngenta
- Telenor*
- Tenet Health*
- Thomson Reuters
- Travelodge
- UBS*
- Unilever
- US Steel*
- Vodafone
- Whitbread
- Willis
- Xerox
- Yara*
- Zurich Financial Services Ltd
Those marked * were interviewed as part of the Board Risk research undertaken in partnership with Korn/Ferry
Those marked ** were interviewed for a study on Third Party Reputation Data & Intelligence Providers