Hesleden is a research practice specialising in corporate reputation from a management, organisational and functional perspective. Our purpose is twofold: to help businesses organise to influence corporate reputation in the pursuit of value; and to help Corporate Affairs become a world-class, high performing function.
Our research partners are Fortune and FTSE 50 or European equivalent companies.
RESEARCH PARTNERS
Our partners are an exclusive group of global corporations who are participating in the only research programme of its kind in the world (eighth year).
A partnership, which is for one year, with the outputs delivered over twelve months, provides:
- Exclusive access to the Annual Report , which summarises the functional ‘state of the art’
- Examples of ‘best in class’ models, organisation, resources and capabilities
- Benchmarks and gap analysis across multiple dimensions
- Support for developing the agenda for change
- Facilitated working, knowledge sharing
- Practical studies and working papers (work in progress output)
- Access to our archive of research (7 years/200 companies interviewed)
- Opportunity to exchange ideas in a private forum with the other partners
A Research Partnership includes:
- The Annual Corporate Affairs Report; Corporate Affairs Studies; Working Papers and Case Studies
- Interviews with between six and eight Executive, Board and Functional Leaders to stimulate internal debate and contribute to the overall research agenda
- Functional gap analysis, benchmark and comparison data
- De-briefing, knowledge transfer and/or advisory support tailored to meet the partner’s specific requirements – contents and format to be agreed
- Access to the complete historical body of knowledge from Hesleden in all dimensions of reputation, drawing upon seven years’ research across more than 200 companies