Research Programmes

Our research programmes in North America and Europe examine the
following strategic and operational reputational management themes:

Reputation’s contribution to strategic planning.
The business case for reputation management.
Reputation management frameworks and functional organisational models and capabilities.
How to ‘operationalise’ reputation: enabling front-line operations to manage, enhance or protect reputation.
The design, development and use of actionable reputation management data.
The role and scope of real time reputation monitoring and tracking.
The integration of reputation risk management policy and practices within existing enterprise risk management systems.
The role, scope and value of internal reputation reporting and performance management
The development of Corporate Affairs organisational models, capabilities and governance systems.