Hesleden is a research practice specialising in corporate reputation from a management, organisational and functional perspective. Our purpose is twofold: to help businesses organise to influence corporate reputation in the pursuit of value; and to help Corporate Affairs become a world-class, high performing function.
Our research partners are Fortune and FTSE 50 or European equivalent companies.
RESEARCH
Hesleden’s research is designed to enable, educate and inspire change by:
- Providing insights, trends and evidence that prompts or supports Executive Leadership discussion, challenge and debate around the role and contribution of reputation and reputation risk oversight and management
- Enhancing Leadership understanding of reputation as a strategic lever and risk
- Providing the thinking and tools to define and codify corporate reputation and reputation risk within the organisation’s culture, operating systems and processes
- Analysing world-class models, systems and skills as they emerge, to help the Corporate Affairs to:
- Support investment in and the development of functional or organisational resources and capabilities
- Enable benchmarking of reputation organisation and management best practice
- Deliver gap analysis of the policies, practices, processes, organisational models and capabilities for managing reputation risk
- Support the development of reputation risk/stakeholder data and intelligence sources and systems
We apply the following principles to our research:
- Leading: Our research is at the forefront of reputation management study. It represents current, emerging and new trends, thinking and practices
- Challenging: We stimulate and challenge Corporate Affairs thinking around the definition and importance of reputation in all areas of the business and the function’s role
- Analytical: Everything is logically, systematically thought through
- Precise: Our analysis is clear, concise and easily digested
- Practical: Reports/other output are relevant to, and capable of implementation by, the business