Hesleden is a research practice specialising in corporate reputation from a management, organisational and functional perspective. Our purpose is twofold: to help businesses organise to influence corporate reputation in the pursuit of value; and to help Corporate Affairs become a world-class, high performing function.
Our research partners are Fortune and FTSE 50 or European equivalent companies.
CURRENT RESEARCH PROGRAMME
Our reputation management and organisational research analyses and interprets new thinking, best practice and directional trends. The 2011 programme will deliver three levels of research, analysis, guidance and evidence:
The Hesleden Annual Corporate Affairs Report:
This report analyses and benchmarks how major corporations are organising to protect and enhance corporate reputation.
It brings together the whole research programme into a coherent ‘state of the nation’ assessment of reputation management and organisational developments.
The report focuses on how reputation is explicitly and implicitly built into decision-making, management and operating systems, organisational behaviour and the role of Corporate Affairs.
It plots trends, trajectories in new, emerging or maturing reputation management thinking, policies and practices.
The Annual Report, which will only be available to Research Partners, will be delivered in the final quarter of the calendar year.
Corporate Affairs Studies:
These studies analyse leading reputation organisational and management frameworks, policies, systems, tools and skills. Anticipated studies for 2011 will include:
- Board Risk Oversight – The role and contribution of Reputation Risk
- Sources and Applications of Reputation Data and Intelligence
- Corporate Reputation and Digital and Social Media
- Strategy and the Board – Reputation’s Contribution to Debate and Challenge
- The evolution of World-Class Corporate Affairs Missions and Models
- Corporate Reputation and Corporate Brand – Relationship, Interdependences, and the role of the Corporate Affairs function
- Corporate Reputation and Corporate Responsibility – Relationship, Practice, and the role of the Corporate Affairs function
- Corporate Affairs – Role in Identifying Reputation Risks
Working Papers, Case Studies:
These papers provide practical guidance, evidence and the business case to make change happen. Anticipated papers for 2011 include:
- Making an early intervention in strategy
- Making an early intervention in risk management
- Quantifying reputation risk
- Supporting/enabling Board reputation risk oversight
- Developing stakeholder intelligence capabilities and hubs
- Developing and using predictive data and intelligence
- Corporate Affairs talent management trends
- Role of internal communications in building a reputation-conscious organisation